Behavior-Based Price Discrimination and Customer Recognition*
نویسندگان
چکیده
When firms are able to recognize their previous customers, they may be able to use their information about the consumers’ past purchases to offer different prices and/or products to consumers with different purchase histories. This article surveys the literature on this “behavior-based price discrimination.” *Forthcoming in the Handbook on Economics and Information Systems, Elsevier. We thank Mark Armstrong, Michael Baye, Assaf Ben-Shoham, Yongmin Chen, Terry Hendershott, John Morgan, Jae Nahm, Jean Tirole, and Juanjuan Zhang for insightful comments on an earlier draft of this paper, and for helpful conversations. NSF grant SES04-26199 provided financial support for some of this work.
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